Datorama. Acquired by Salesfore (NASDAQ: CRM)
Cross Channel Marketing Analytics Cloud Platform
Datorama is a marketing intelligence company that provides the world’s first marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. It provides the capability, in today’s fast-paced industry, to quickly gain control and confidence in marketing decisions – even with the rapid introduction of new technologies, goals and metrics. From data management to visualization, Datorama handles it all – enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels.
CEO: Ran Sarig
Cedar Board: Motti Vaknin
Company News
Salesforce.com Inc., a cloud-based applications software company, is buying Datorama Inc. in an effort to boost its analytics capabilities and compete against rivals like Adobe Systems Inc. and Oracle Corp.
July 16, 2018
Marketing analytics innovator Datorama raises a $32 million round led by Lightspeed Venture Partners
Datorama announced on Monday their $32 million Series C funding round, led by Lightspeed Venture Partners and with participation from prior investors Marker LLC and Eric Schmidt’s Innovation Endeavours.
September 16, 2016
Datorama, a marketing analytics company, today announced significant worldwide company growth and customer momentum, in addition to being ranked third on the prestigious Deloitte Israel Fast 50-Rising Star list. The Rising Star ranking is based on 2013 and 2014 revenue growth rates in which Datorama established a revenue growth rate of 694 percent.
November 10, 2015
More agencies and brands will soon improve their marketing decisions, thanks to a $15 million Series B investment in Datorama, whose transformation engine extracts enriched insights from omnichannel marketing data. The new financing, which was announced today, was led by Marker LLC and Eric Schmidt's Innovation Endeavors and Cedar Fund.
September 29, 2014
Automation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy media and place ads more effectively and efficiently using machines instead of people. But an equally significant development is beginning to impact the way Madison Avenue integrates and organizes the data that drives its advertising and media buys. And one of the fastest-growing developers of such technology, Datorama, has just closed a new round of funding to help accelerate it -- and in the process, the way agencies apply the data they need to make their “business intelligence” decisions.
September 29, 2014
After a year of testing and following a soft launch in 2013, Datorama yesterday officially launching its Cross-Channel Marketing Analytics Platform.
January 22, 2014