Hiro Media provides unique technology for ad-insertion into downloadable or streamed video content. Marketed to major media companies in the United States and Europe, HIRO allows its customers to generate revenues from their  videos by embedding in them dynamic up-to-date and highly personalized advertisements regardless of the download or streaming method used. This allows television networks, movie studios and other media producers to distribute their videos and shows for free on the Internet while generating revenues from the inserted personalized advertisements.